Circulogic leads innovative feasibility study on the application of 'tech for reuse' as a route to delivering the UK's green recovery



Innovate UK, as part of UK Research and Innovation, is investing up to £191 million to fund single and collaborative research and development projects as part of the Sustainable Innovation Fund. The aim of these competitions is to help all sectors of the UK rebuild after the effects of COVID-19.


Circulogic was successful in scoping and applying for this R&D competition, the focus of which is addressing the challenge associated with speeding up the process of identifying a used product's reuse potential (and market value), through the application of AI-powered image recognition, and associated platform integration. The research assessed the technical performance of a range of image recognition technologies, the application of secondary product tracking and developed a platform proposal with 'matchmaking' capabilities for preloved consumer goods - using charity shops as 'drop, click & collect' hubs. The research was underpinned by evidence defining the carbon and social benefits of reuse, as a central pillar of the Circular Economy.      


Innovate UK Executive Chair Dr Ian Campbell said:


“In these difficult times we have seen the best of British business innovation. The pandemic is not just a health emergency but one that impacts society and the economy.


The Tech for Reuse project, along with every initiative Innovate UK has supported through this fund, is an important step forward in driving sustainable economic development. Each one is also helping to realise the ambitions of hard-working people.”

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